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This Is What Billboards Will Look Like in the Future
This Is What Billboards Will Look Like in the Future
Sunset Spectacular
Los Angeles is a city defined by its large-scale advertising the Hollywood Sign itself was originally an ad for a 1923 housing development called Hollywoodland. It s fitting then that LA should be leading the way once again with the construction of a futuristic new digital media tower on Sunset Boulevard that brings outdoor advertising and public art together.
Digital billboards are actually banned by some cities including nearby Santa Monica, but a new initiative proves that the futuristic format isn t as dystopian as films like