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Product teams benefit from knowing their users’ needs and how they respond to product updates as they build out the roadmap of a product. This article covers Voice of Customer programs and is aimed at those who work on a product team as well as executives who are looking for how to better inform your products using insight from users.

United statesVictor yocco dana danielsLucia chungTaoufik massoussiVictor danaProduct teamUser researchKano modelEffective voc programProgram objectives and goalsA voc programVoc programCustomer programUx research methodRight research methods and toolsVictor yocco