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WESTPORT, Conn., March 17, 2021 /PRNewswire/ Balance Point Capital ( Balance Point ) is pleased to announce its follow-on investment in reCommerce. Balance Point provided capital in support of reCommerce s acquisition of Vitamin Discount Center ( VDC ), a technology enabled seller servicing the nutraceutical and beauty verticals. Topspin, the financial sponsor backing reCommerce, led the transaction.
Since 1998, Tampa-based Vitamin Discount Center has remained committed to improving the health of its customers by providing industry leading products in the vitamins, supplements, and health & beauty categories through e-commerce marketplaces. VDC has over a decade of experience as an authorized seller on the Amazon platform, and has demonstrated the ability to maintain compliance, reduce shrink and increase performance on behalf of its ecommerce brand partners.