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Swiss billionaire owner of Vista Global expects private jet flying to boom in 2021

SHARE Private aviation group Vista Global expects booming demand for high-end travel in 2021, led by Dubai, as customers seek alternatives to commercial flights during the Covid-19 pandemic. The Dubai-based group is recording new highs in membership subscriptions and expects the growth to continue during the year, as clients seek flexible flight schedules and greater social distancing on private jets during the global health crisis, Thomas Flohr, Vista Global s founder and chairman, told The National. What corporations found was that this is the most efficient way to use their executives time, so we re seeing a great stickiness rate of our clients, Mr Flohr said. Once you use business jets and see the advantages, it s very difficult to go back to commercial flying, so we re seeing unprecedented demand of new subscriptions, in some segments up to three times more, so it is a booming infrastructure.

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Want to Book a Private Flight? There s an App for That

Collins said the coronavirus pandemic had unlocked a larger addressable market, as more people looked to avoid crowded flights or travel to areas where commercial operators wouldn t typically fly. He said that private aviation had felt a little less like premium service and more like a utility for a lot of people over the past year, and suggested that apps would become essential to the industry in the future, instead of simply a nice-to-have feature. Booking through the Sentient Jet app takes two to three minutes, according to Collins. The app is lowering the average age of Sentient Jet customers too, from those in their mid-60s, to a much wider band which is getting younger, he said.

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