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Want to Book a Private Flight? There s an App for That

Collins said the coronavirus pandemic had unlocked a larger addressable market, as more people looked to avoid crowded flights or travel to areas where commercial operators wouldn t typically fly. He said that private aviation had felt a little less like premium service and more like a utility for a lot of people over the past year, and suggested that apps would become essential to the industry in the future, instead of simply a nice-to-have feature. Booking through the Sentient Jet app takes two to three minutes, according to Collins. The app is lowering the average age of Sentient Jet customers too, from those in their mid-60s, to a much wider band which is getting younger, he said.

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