G-Star RAW ‘Where Eagles Dare’ - Concept: The Visionary Lab, Design: Yuki Isshiki, Photo: Wendelien Daan, Styling: Majid Karrouch
In South Africa, we experience a fast fashion cycle, which means that clothes are being over consumed and worn for shorter amounts of time.
This is part of the reason why the fashion industry is waking up to the urgency of prioritising climate change, as fashion pacts are signed to reduce and limit pollution and waste.
To mark the occasion, three globally loved brands, G-Star RAW, Levi s South Africa, and adidas Originals have launched innovative sustainability measures in their production processes.