Levi s Latest: Turning Old Jeans Into High-Concept Furniture
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Levi s Icons Re/Outfitted Furniture Exhibition
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In honor of Earth Day, Dutch denim brand G-Star Raw and creative agency The Visionary Lab teamed on a creative display of photography depicting denim in various forms. The 2021 “Denim for Earth” exhibition showcases couture denim created by artists and fashion designers inspired by G-Star’s innovations in circular denim, which most recently includes its Cradle to Cradle (C2C) Gold certified black denim.
Featured artists include Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge, all of whom worked with 100 percent recyclable denim fabrics and waste supplied by G-Star. Each used sustainable techniques such as the Japanese Sakiori method of quilting with upcycled fabrics and natural plant-based dyeing, along with G-Star’s water-saving washing methods, to develop their creations.