Mumbai: Anil Wanwari in conversation with Vishal Chinchankar on Connected TV and its reach. Why advertisers and marketers are gung-ho about connected TV? Connected TV is the latest buzzword, why and what is so exciting about connected TVs?
The workshop will begin at 11 AM on 10 July (Saturday).
09 Jul, 2021 - 08:30 AM IST | By indiantelevision.com Team
New Delhi: As digital overtakes all forms of businesses across the world, creating content that connects with the masses has become a challenging proposition. The pandemic threw its challenges, compelling organisations to adapt to the changing demands, and take a re-look at how they generate and publish new content.
So, what are the elements of a successful content strategy in the post-pandemic world? How can content creators pivot to the changing dynamics, as people clamour for new and refreshing content? What are the secrets that you wish you knew about the emerging field?
West Bengal consumers look for relatable and aspirational content: Zeel s Samrat Ghosh indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Will BARC in its current form be able to withstand the intense scrutiny?
31 Dec, 2020 - 08:55 AM IST | By Mansi Sharma
NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the television audience measurement system.
The matter had come to light when ratings agency Hansa Services Pvt Ltd, a contractor of Broadcast Audience Research Council (BARC), filed a complaint with the authorities, alleging that some TV channels had been manipulating their television rating points (TRPs). This had led to faulty calculations for advertisers and a major loss of revenue for stakeholders.
Ramesh Taurani, David Dhavan, Anil Wanwari, Rajan Shahi, Lalit Sharma, also attended the meeting
11 Dec, 2020 - 08:23 PM IST | By indiantelevision.com Team
MUMBAI: Indian Film & TV Producers Council (IFTPC) today held its twenty-ninth AGM and re-elected Sajid Nadiadwala as president for the year 2020 2021. Nitin Vaidya is the new incumbent.
Nadiadwala addressed IFTPC team for restarting the shooting by engaging the government in continuous dialogue. He also praised the media and entertainment industry for generously helping cine workers and labourers. The new president complimented the IFTPC Team for working relentlessly in providing monetary aid and supplying food items to the industry workers. Nadiawala appreciated the effort for standing as a united body in times of difficulty to help the industry. He mourned the sad demise of many industry stalwarts such as Rishi Kapoor, Irfan Khan and P.Balsubramanium.