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December 30, 2020 By Nafisa Shaheen 65 Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th edition of the multi-genre, multi-city music festival, Bacardi NH7 Weekender was celebrated virtually on the 5th and 6th of December 2020. The two-day digital edition featured an eclectic lineup of musicians, who came together to perform for their fans. Simultaneously streamed on 3 platforms; the BACARDÍ Stage, The DEWAR’S Stage, and BREEZER Vivid Stage clocked 16+ hours of music by local and international artists. With the festival going virtual, Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, spoke to exchange4media about the journey of NH7 Weekender so far along with their new marketing strategies.

South africaSameeksha uniyalVirtual partySenior brand managerSoutheast asiaPrivate virtual partyWeekender stateAbode bombayConga feat youVidya voxசாமீக்ஷா ஊனியால்மெய்நிகர் கட்சிமூத்தவர் பிராண்ட் மேலாளர்தென்கிழக்கு ஆசியாப்ரைவேட் மெய்நிகர் கட்சிவார இறுதி நிலை