December 30, 2020 By Nafisa Shaheen 65
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies
The 11th edition of the multi-genre, multi-city music festival, Bacardi NH7 Weekender was celebrated virtually on the 5th and 6th of December 2020. The two-day digital edition featured an eclectic lineup of musicians, who came together to perform for their fans. Simultaneously streamed on 3 platforms; the BACARDÍ Stage, The DEWAR’S Stage, and BREEZER Vivid Stage clocked 16+ hours of music by local and international artists.
With the festival going virtual, Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, spoke to exchange4media about the journey of NH7 Weekender so far along with their new marketing strategies.