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crax chips: DFM Foods premiumises snacks portfolio; building biz attractive to strategic buyers in long term: CEO Vipul Prakash

DFM Foods, a packaged snacks maker, has shifted its focus from Rs 5 packs to larger packs of Rs 10 and Rs 20, in line with evolving consumer trends. This move is driven by urban demand, quick-commerce, and surging packaging costs. DFM has accelerated operational efficiencies and expanded distribution beyond the North to the East, with territories like the West and South expected to follow.

DFM Foods premiumises snacks portfolio; building biz attractive to strategic buyers in long term: CEO Vipul Prakash, ET Retail

Crax Chips: DFM Foods, a packaged snacks maker, has shifted its focus from Rs 5 packs to larger packs of Rs 10 and Rs 20, in line with evolving consumer trends. This move is driven by urban demand, quick-commerce, and surging packaging costs. DFM has accelerated operational efficiencies and expanded distribution beyond the North to the East, with territories like the West and South expected to follow.

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