Courtesy of Chanel
For its cruise 2021 collection, Chanel creative director Virginie Viard transported audiences through time to a chic post-apocalyptic wasteland – and it was as poignant and whimsical as you would expect. The maison set the scene with the chiseled walls of France s Carrières de Lumières in Les Baux-de-Provence, with crisp and clean silhouettes on offer, that weren t without some sort of punk inspired adornments. There were logo-embellished lip rings, quilted thigh bags, fishnets, acid-wash denim emblazoned with the same chalky motifs found on walls of the collection s backdrop. But even more interestingly, was how well the rock n roll emblems paired with the house s signature tweed and classic tailored designs.
Why the Chanel 11.12 bag is so iconic Share
When it comes to fashion, few accessories command the status and timeless appeal of the Chanel 11.12 handbag.
In a new campaign entitled The Chanel Iconic, the French fashion house taps the talents of photographers Inez van Lamsweerde and Vinoodh Matadin to capture the elegance of the renewed design. Set in the picturesque neighbourhood of Saint-Germain-des-Prés in Paris, model Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani showcase the Chanel 11.12 bag in a series of artistic photographs.
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The origin story dates to February 1955, when Gabriel Chanel first introduced the epochal 2.55 rectangular leather bag to consumers. Creative director Karl Lagerfeld later elevated Gabrielle’s vision in a reinterpretation dubbed the 11.12 bag in the early 1980s. The iteration differs from its predecessor by a clasp decorated with a double C and a metal chain interlaced with leather.
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Chanel releases Its Newest Campaign for Fashion s Most Iconic Bag
Chanel releases Its Newest Campaign for Fashion s Most Iconic Bag
The time-honored 11.12 bag is a vision on the streets of Paris.
The time-honored 11.12 bag is a vision on the streets of Paris.
March 17, 2021
The CHANEL Iconic, for its latest rendition of the 11.12 bag.
The campaign, shot by photography duo, Inez and Vinoodh, captures the timeless magnetism of a couturière bag. The quintessential accessory is spotlighted on the arms of five Chanel muses: Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani. Models transform the