Why the Chanel 11.12 bag is so iconic Share
When it comes to fashion, few accessories command the status and timeless appeal of the Chanel 11.12 handbag.
In a new campaign entitled The Chanel Iconic, the French fashion house taps the talents of photographers Inez van Lamsweerde and Vinoodh Matadin to capture the elegance of the renewed design. Set in the picturesque neighbourhood of Saint-Germain-des-Prés in Paris, model Anna Mouglalis, Rianne van Rompaey, Imaan Hammam, Louise de Chevigny and Zoé Adjani showcase the Chanel 11.12 bag in a series of artistic photographs.
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The origin story dates to February 1955, when Gabriel Chanel first introduced the epochal 2.55 rectangular leather bag to consumers. Creative director Karl Lagerfeld later elevated Gabrielle’s vision in a reinterpretation dubbed the 11.12 bag in the early 1980s. The iteration differs from its predecessor by a clasp decorated with a double C and a metal chain interlaced with leather.