M1 dials up platform based creativity, calls creative pitch as dentsu bows out Details 03 March 2021
Shortly after unveiling its new brand identity, telco M1 has called for a creative pitch. The appointment is for one year with the option to extend another year, and the appointed agency will start mid-April this year.
The incumbent on the account is dentsu, which has been M1’s agency partner since 2018. While the telco has invited the agency back to pitch, dentsu has declined to participate in the pitch this time round. In a statement to
MARKETING-INTERACTIVE, Phil Adrien, managing director, creative group, dentsu Singapore, said: As the telco successfully launches its exciting new brand, a campaign that dentsu closely partnered to bring to life, we have respectfully declined to participate in their pitch. We feel that the time is now right for us to focus our capabilities on helping other partners to create similarly impactful br