Maruti Suzuki Jimny is probably like Micheal Phelps in a kiddie pool. It packs a hearty all-terrain 4-wheel drive for a market that is yet to have an off-road culture. India isnt big on modifications as well, further diminishing the possibilities of ‘making it large, pun intended. Despite being a 5- door SUV, the dimensions are quite compact.
The new players, including Rapido, Blu Smart, Drife, and Shoffr, are gaining traction by offering attractive packages for drivers, lower prices, more convenient booking options, and advanced features such as AI and blockchain-based business models. The traditional players like Ola and Uber have also bounced back from the pandemic decline and are adopting customer-friendly features to compete with the new entrants.
Vinay Piparsania: With over three decades of global experience with leading auto OEMs and brands, Piparsania brings a wealth of expertise that will be instrumental in driving the strategic vision of LML Emotion, the company said.