Dentsu Creative won its third Grand Prix on day four of the Cannes Lions International Festival of Creativity for its entry titled, The Unfiltered History Tour for Vice Media. The Grand Prix came in the social and influencer category in which the agency also won a silver for the same entry.
Mumbai: India scored 14 more shortlists- 8 in 'film category' and 6 under 'Sustainable Development Goals' category on day four of the Cannes Lions Festival of Creativity 2022, rounding off its total shortlists tally to a stunning 121. In film lions, Battlegrounds Mobile India ‘Machine Gun Mouth’ crafted by DDB Mudra secured three shortlists. ‘Jaquar Bath & Lights - Office’
Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories - Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.