Ohri, Chairman and CEO of FCB Group India, said that while the Cricket World Cup and festival season will act as a buoyant force to Indian ad spends, the second half of 2022 could also be challenging due to rising inflation, the slowing down of US economy and geopolitical challenges
Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories - Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.