sponsorship dollars, we need to have culture change. it s about changing hearts and minds, notjust trying to win this argument on court. that s what she did with bobby riggs. i think that speaks to what we see in sports like tennis. there are many stars you are much bigger and have bigger fan bases on the women s side, they draw bigger viewership numbers, and still the sponsorship gap exists. so i think that speaks to the underlying bias that still haunts the sports industry. you mentioned changing culture there. if we look at the issue of maternity leave, that s something in the field of soccer where fifa have said female players must have maternity leave, so the rules are there to protect them. but the culture isn t necessarily there. absolutely. it s one thing to say you have paid leave which is enough of a fight already.
i think that really speaks to what we see in sports like tennis, as you bring up, there are many stars who are much bigger and have bigger fan bases on the women s side, they draw bigger viewership numbers and still the sponsorship gap exists. i think that speaks to the underlying bias that still really haunts the sports industry. you mentioned changing culture there. if we look at the issue of maternity leave, that s something in the field of soccer anyway where fifa has said female players must have maternity leave. so the rules are there to protect them, but it s not necessarily the case that the culture is there as well, michaelia. absolutely. it is one thing to say that you have paid leave which is enough of a fight already, obviously in the us it is something that we currently do not have in most industries, most women do not have the opportunity available to them, but even if they do, having a culture that supports the return to work and in sports specifically,
down under because we ve reached the semi final stage of the women s world cup with the matches due to be played on tuesday and wednesday. ahead of the tournament, it was estimated that some two billion viewers would watch the games that s nearly a quarter of the world s population. so, is the popularity of women s football at a tipping point, one that will consistently bring in more money? we re nowjoined by dorothy calba, who is a senior research analyst at euromonitor. thank you forjoining us today. what do we know about whether the tournament has actually lived up to hopes and expectations when it comes to fan engagement and viewership? good morning. we have seen the world cup has been on par with those expectations of reading records from 2016 and already beat that record with games still to play and that is encouraging. in terms of viewership numbers, still a
of the black lives matter protests that followed it, tucker carlson went all in on the brown menace. on one of his shows that month, he spent the first part of the show just listing of the unarmed black americans killed by police in the previous year, and why the police said they killed them. carlson made a huge deal out of how menacing these unarmed black americans seemed to the police. another night that month, carlson ranted against black lives matter protesters, saying this moment is, quote, definitely not about black lives. and remember that when they come for you. and what made what carlson said that month so disturbing wasn t just that this was the host of a key major cable news program was saying, but that he was finding an audience for it. that month, carlson s show broke the record for the best viewership numbers in the history of cable news. so, stories about the brown menace are tucker carlson s whole thing. they have been fox news s whole thing for a very long time now.
of 2020, in the wake of george floyd s death, and in the midst of the black lives matter protests that followed it, tucker carlson went all in on the brown menace. and one of his shows that month, he spent the first part of the show just listing of the unarmed black americans killed by police in the previous year, and why the police said they killed them. carlson made a huge deal out of how menacing these unarmed black americans seemed to the police. another night that month, carlson ranted against black lives matter protesters, saying this moment is, quote, definitely not about black lives. and remember that when they come for you. and what made what carlson said that month so disturbing wasn t just that this was the host of a key major cable news program, but that he was finding an audience for it. that month, parker carlson s show broke the record for the best viewership numbers in the history of cable news. so, stories about the brown