Fans are getting ready for the big game in spain too. The womens game there has seen an explosion in popularity, with the number of women players in federated leagues increasing by almost 200 from 2009 to 2022. Heres one of them. Translation the way they are showing us they are breaking down barriers time and time again the collective Bargaining Agreement a few years ago, the professionalisation of womens football, all this, and also the way they represent the values of sport for me and i think for all of us is a complete inspiration. Off the field during this competition, there have been serious conversations taking place about womens sport and its place in the world, including pay equality. The total prize pot for the womens world cup is 110 million thats a 300 increase from the 2019 tournament. But by comparison, its significantly lower than the 1140 million pot for the mens tournament in qatar last year. At the beginning of the competition, analysis by cnn found that female players
equity in women s basketball that you mention, but the struggle for women coaches and women athletic directors to be in the leadership positions, to help nurture other women s sports. ii help nurture other women s sorts. .., , help nurture other women s sorts. , sports. ifi can bring you in, ou sports. ifi can bring you in, you have sports. ifi can bring you in, you have been sports. ifi can bring you in, you have been writing - sports. ifi can bring you in, | you have been writing about sport and feminism. a place where on some level sexism appears to be tolerated where it isn t in other walks of life. i it isn t in other walks of life. ~ . , it isn t in other walks of life. ~ ., , ., , , life. i think that s absolutely true. doctor life. i think that s absolutely true. doctor morris - life. i think that s absolutely true. doctor morris broughtl life. i think that s absolutely i true. doctor morris brought up the battle of the sexes with billie the battle of the sexes with
sponsorship dollars, we need to have culture change. it s about changing hearts and minds, notjust trying to win this argument on court. that s what she did with bobby riggs. i think that speaks to what we see in sports like tennis. there are many stars you are much bigger and have bigger fan bases on the women s side, they draw bigger viewership numbers, and still the sponsorship gap exists. so i think that speaks to the underlying bias that still haunts the sports industry. you mentioned changing culture there. if we look at the issue of maternity leave, that s something in the field of soccer where fifa have said female players must have maternity leave, so the rules are there to protect them. but the culture isn t necessarily there. absolutely. it s one thing to say you have paid leave which is enough of a fight already.
basketball that you mention, but the struggle women coaches and women athletic directors to be in a leadership position, to help nurture other women s sports. 0k, and michaelia mckenzie, if i can bring you in there, you have been writing about sport and feminism. this bought one place where on some level, sexism appears to be tolerated in a way it isn t in other walks of life? i think that is absolutely true. dr morris brings up the battle of the sexes with billie jean king in the 705, and i spoke to billie jean for my book and one of the things that she talks about, she knew very clearly at the time, and still understands very clearly now, was that in order to get real change in these metrics like pay and prize money, sponsorship dollars, we need to have culture change. it s about changing hearts and minds and notjust trying to win this argument about who is really better on the court. as she did with bobby riggs.
straight appearances on the biggest stage of all of soccer. big implications in the corporate world, as well. a lot of people investing sponsorship dollars. that s going to affect team usa here in the u.s., for sure. this is not even a wait until next year thing. five years! i m going to be 50 the next time the u.s. is in the world cup. i never knew how old john was. coy wire, thanks so much. thank you, coy. to some very serious news across california. officials are saying this morning these fires could be one of the worst disasters in california s history. entire subdivisions look like a war zone. we re following all the latest. stay with us.