Vietnam needs an effective short-term marketing campaign to attract international tourists from key source markets, especially those with untapped potential.
The search volume of accommodations in Vietnam is rising rapidly, ranking 11th in the world, indicating a strong recovery in demand for tourism in the country.
Vietnam welcomed more than 300,000 foreign visitors and served 7 million domestic tourists during the five-day holidays of Hung Kings Commemoration Day, Reunification Day and International Workers’ Day from April 29 to May 3, according to the Vietnam National Administration of Tourism (VNAT) under the Ministry of Culture, Sports and Tourism.