Vietnam welcomed nearly 4.6 million international arrivals in the first five months of this year, an increase of 12.6-fold from the same period last year, according to the General Statistics Office.
Vietnam needs an effective short-term marketing campaign to attract international tourists from key source markets, especially those with untapped potential.
Quang Ninh held a ceremony on January 22, the first day of the Year of the Cat, to welcome the lunar new year s first group of foreign tourists to Ha Long Bay.
Vietnam needs comprehensive measures, including improving service quality and removing all restrictions related to visa policies, to attract more foreign tourists, experts said.
Roughly 100 French, American, German tourists traveled to Ho Chi Minh City on French Le Laperouse yacht of Ponant after the last visit in mid-November 2019 signaling a thriving tourist season.