By Amy North2021-01-19T09:50:00+00:00
Source: Premier Foods
Premier Foods has signed an agreement to sell and market Mr Kipling cakes in the US, as it reveals the brand is on track for ‘another record year’.
The deal between Premier Foods and Weston Foods, a North American baking company, was announced in its trading update today (19 January) with the first shipments of cake expected to commence in the first quarter of the 2021/22 financial year.
It forms part of Premier’s international strategy to deliver ‘sustainable profitable growth’ with a major emphasis on in-market execution and ensuring the optimal route to market for its brands.
By Helen Gilbert2020-12-21T11:02:00+00:00
Source: Getty Images
A heightened interest in health and wellbeing is fuelling demand for reduced sugar and calorie products, new research shows.
The European Bakery Industry report, commissioned by Tate & Lyle, surveyed 400 senior bakery professionals across Germany, France, Spain and the UK.
As many as 73% of respondents said foods with a lower sugar and calorie content were “the biggest driver of business growth”.
The study found that more than two thirds (74%) of respondents were reducing the calorie content of products, 71% were cutting sugar levels and 54% were driving down fat levels.
Meanwhile, more than half (54%) were focussed on free-from products, and 48% were looking to improve the product-consumption experience.
Premier Foods is extending its Mr Kipling reduced sugar range with Viennese Whirls.
Featuring a shortcake swirl filled with raspberry jam and crème filling, they contain 30% less sugar than their counterparts in the standard Mr Kipling range. Each reduced sugar whirl has 4.7g of sugar and 133 calories per 26g treat compared to 7.5g of sugar and 140 calories per 28g original whirl.
The whirls will be available in stores from 26 December with an rsp of £1.89 for a pack of six.
They join Mr Kipling Angel, Chocolate and Lemon slices in the reduced sugar range, following their launch in February 2019.
The new addition will broaden the appeal of Viennese Whirls by attracting new shoppers, according to Premier Foods which said that reducing sugar intake was the ‘number one priority’ for shoppers. However, it added, suitable options in the market remain limited.