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Article originally published on AGRA News
On 22nd October 2020, AGRA officially became the new home for the VALUE4HERConnect, Africa’s first digital market place. The launch which had over 500 registered participants from Africa and beyond; emphasized the urgent need to get more women agripreneurs in the continent connected to more networks, markets, financing and training opportunities in order to scale up their businesses.
In her opening remarks Sabdiyo Dido, the Head of Gender and Inclusiveness at AGRA, noted that agriculture markets get more complicated as they move further along the value chain. She describe Value4Her as a platform that was constructed to bring women’s businesses to the path of profitability. The platform, she said, had demonstrated its potential as a go-to platform for women entrepreneurs in Africa to connect with one another and gain access to investments, market information and intelligence.