So easy a gorilla can do it.
What better way to illustrate the simplicity of Grab’s cashless payment feature than employing the services of a knowledgeable ape? Wolf BKK Thailand’s latest campaign for the delivery service, which is aimed at winning over a stubborn, cash-loving nation, does just that.
The two and half minute spot, replete with Thai comedic genius features a Gorilla (which is an ape and not a monkey, you idiots) explaining the very basics of human evolution from the stone age and harnessing of fire through the age of ultimate laziness and paying for things with the click of a finger.