to how it does improve the brain and works different parts of the brain. as they were developing their product line, they learned the original customer focus may have been too narrow. we thought we were going to have products that were primarily for seniors or baby boomers. as people were in the store, they enjoyed it for themselves and they might be 30-year-old individuals or teenagers or they were younger kids and kids love it. that forced the company to verse fi their offers. we have learned how to grow from watching the customer in the store. sometimes in a business you aren t able to do that as much unless you have retail stores. the most expensive and riskiest projukt involved real estate. the goal was to see what could make the most money.