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Detailed text transcripts for TV channel - MSNBC - 20110709:09:34:00

quickly learned that its original customer focus may have been too narrow. we at first thought we were going to have products that were primarily for seniors or baby boomers. we learned as people are in the store that they really enjoyed it for themselves and they might be 30-year-old individuals. or teenagers or they were younger kids and kids love the store. so that forced the company to review and diversify its offerings. we ve learned how to grow our product assortment from watching the customer in the store and i think sometimes in a business you aren t able to do that as much unless you have this like lab. the company s most expensive and possibly riskiest test and learn project involved real estate. the goal was to find out which store low cases could make the most idea. the idea of testing different retail locations is because we want to have a good plan for growth. you could quickly just say the first store was a downtown

Customer focusBaby boomersProduct assortmentBusiness you aren tReal estateDowntown location

Detailed text transcripts for TV channel - MSNBC - 20110703:11:34:00

to how it does improve the brain and works different parts of the brain. as they were developing their product line, they learned the original customer focus may have been too narrow. we thought we were going to have products that were primarily for seniors or baby boomers. as people were in the store, they enjoyed it for themselves and they might be 30-year-old individuals or teenagers or they were younger kids and kids love it. that forced the company to verse fi their offers. we have learned how to grow from watching the customer in the store. sometimes in a business you aren t able to do that as much unless you have retail stores. the most expensive and riskiest projukt involved real estate. the goal was to see what could make the most money.

Product lineCustomer focusBaby boomersBusiness you aren tVerse fiReal estate

Detailed text transcripts for TV channel - MSNBC - 20110226:10:35:00

business you aren t able to do that as much unless you have this like group of retail stores. the company s most expensive and possibly riskiest test-and-learn project involved real estate. the goal was to figure out what store locations could make the most money. the idea of testing different retail locations was because we want to have a good plan for growth. and you could quickly say the first store was a downtown location. let s get in all downtowns around the country and let s expand that way. that s not very it s not a big thought. what we wanted to do was test a suburban mall, a suburban main street. and that s what we did in the first year. and it s sfof do that. it s expensive to do that. while the idea isn t necessarily cost effective, gaskins says the long-term goal is to save cash and better position marbles for expansion. we ve made the decision to open 15 downtown locations and really we should have been a suburban mall concept.

Focus groupReal estateRetail storesBusiness you aren tDowntown locationSuburban main streetIsn tLindsay gaskinsMall concept

Detailed text transcripts for TV channel - MSNBC - 20110220:12:34:00

product will do once the people engage with it. once the customer engages it s up to the employees to teach them how to use the product. our technique isn t you have to buy this right now. our technique is we re going to teach you how to use it and then speak to the product as to how it improves the brain and how it works different parts of the brain. as marble s was developing its line they quickly laernd their focus may have been too narrow. we were going to have products that were primarily for seniors and baby boomers. we learned that as people were in the store they really enjoyed it for themselves and they might be 30-year-old individuals or they were teenagers or younger kids and kids love the store. so that forced the store to review and diversify its off offeri offerings. we learned how to grow our product. i think sometimes in the business you aren t able to do that as much unless you have like a lab, retail stores.

Isn tBaby boomersRetail storesBusiness you aren t

Detailed text transcripts for TV channel - FOXNEWS - 20120720:22:50:15

Detailed text transcripts for TV channel - FOXNEWS - 20120720:22:50:15
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