Probiotic R&D continues to flourish. Supplement brands stand to benefit as new strains backed by emerging science are targeting at least six separate health concerns including digestive health, immunity, oral health, mood, women's health and sports.
Supergut is expanding its gut-health brand to a wider audience with its launch in Sprouts in the new year and as it looks to compliment GLP-1 drugs like Ozempic, brand CEO and founder Marc Washington told FoodNavigator-USA.
Supergut is expanding its gut-health brand to a wider audience with its launch in Sprouts in the new year and as it looks to compliment GLP-1 drugs like Ozempic, brand CEO and founder Marc Washington told FoodNavigator-USA.
A survey of 2,157 people by microbiome start-up Verb Biotics shows that only 39% of respondents understand what the gut microbiome is. Additionally, 69% of the survey’s participants said they experienced gut health symptoms but only one in 10 gut health sufferers used probiotics.