“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the company said.
Quaker Oats added the new name was workshopped with “consumers, employees, external cultural and subject-matter experts, and diverse agency partners,” and “developed with inclusivity in mind.” It also plans to make a $1 million “commitment to empower and uplift Black girls and women.”
While the change is sure to be hailed by many, relatives of former Aunt Jemima spokeswomen said last year they were concerned their family history would be erased as Quaker Oats moved to rebrand the syrup and pancake mix.
Aunt Jemima is just one of the iconic brand names to fall in recent months as a spotlight was placed on corporate brands and team names that were based on.
Aunt Jemima is just one of the iconic brand names to fall in recent months as a spotlight was placed on corporate brands and team names that were based on.
Earnestine Tarrant s South Dallas beauty salon
Earnestine Tarrant styles the hair of Altha Hearne at her hair salon in South Dallas on her final day working before her retirement, Thursday, Dec. 31, 2020. Tarrant opened her beauty salon in a tiny house on a corner in 1979. After four decades in business, she decided to close on New Year’s Eve.(Smiley N. Pool / Staff Photographer)
2:18 PM on Jan 1, 2021 CST
Earnestine Tarrant styles the hair of Altha Hearne at her hair salon in South Dallas on her final day working before her retirement, Thursday, Dec. 31, 2020. Tarrant opened her beauty salon in a tiny house on a corner in 1979. After four decades in business, she decided to close on New Year’s Eve.(Smiley N. Pool / Staff Photographer)
‘Journey fulfilled’: Earnestine’s Beauty Shop closes after 41 years in South Dallas
Earnestine Tarrant opened her beauty salon in a tiny house on a corner in 1979. After four decades in business, she decided to close on New Year’s Eve.
Earnestine Tarrant switches off the lights on her final working day before retirement at her hair salon in South Dallas on Thursday, Dec. 31, 2020. Tarrant, 80, has been a hair stylist for more than 40 years at her shop, which had become a community fixture serving generations of families. She decided that her last day serving clients would be on New Year’s Eve.(Smiley N. Pool / Staff Photographer)