“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the company said.
Quaker Oats added the new name was workshopped with “consumers, employees, external cultural and subject-matter experts, and diverse agency partners,” and “developed with inclusivity in mind.” It also plans to make a $1 million “commitment to empower and uplift Black girls and women.”
While the change is sure to be hailed by many, relatives of former Aunt Jemima spokeswomen said last year they were concerned their family history would be erased as Quaker Oats moved to rebrand the syrup and pancake mix.
Aunt Jemima is just one of the iconic brand names to fall in recent months as a spotlight was placed on corporate brands and team names that were based on.
Aunt Jemima is just one of the iconic brand names to fall in recent months as a spotlight was placed on corporate brands and team names that were based on.
“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the company said.
Quaker Oats added the new name was workshopped with “consumers, employees, external cultural and subject-matter experts, and diverse agency partners,” and “developed with inclusivity in mind.” It also plans to make a $1 million “commitment to empower and uplift Black girls and women.”
While the change is sure to be hailed by many, relatives of former Aunt Jemima spokeswomen said last year they were concerned their family history would be erased as Quaker Oats moved to rebrand the syrup and pancake mix.
Aunt Jemima is just one of the iconic brand names to fall in recent months as a spotlight was placed on corporate brands and team names that were based on.