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This Pongal, Parachute Advansed urges women to express their authentic self Conceptualised by VML Y&R against the backdrop of Tamil Nadu’s celebrated festival Pongal, the TVC depicts various women in their festive looks. Each woman is shown expressing their identity through their self or in this case, their hair Click on the Image to watch the TVC. Marico Limited’s premium hair-nourishment brand, Parachute Advansed, has launched a unique campaign this Pongal emphasising the importance of hair and the role it plays in defining a woman’s identity, through this campaign. Showcasing different hair looks that exemplify different forms of expression, Parachute Advansed urges women to express their authentic self.

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