IdeateLabs welcomes Alpha Dedhia as chief business officer bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.
IdeateLabs, announces the appointment of Alpa Dedhia as Chief Business Officer. She moves from VMLY&R India, where she held the position of EVP - Customer Experience & New Business. Alpa Dedhia will be working out of IdeateLabs Mumbai office.
This Pongal, Parachute Advansed urges women to express their authentic self
Conceptualised by VML Y&R against the backdrop of Tamil Naduâs celebrated festival Pongal, the TVC depicts various women in their festive looks. Each woman is shown expressing their identity through their self or in this case, their hair
Click on the Image to watch the TVC.
Marico Limitedâs premium hair-nourishment brand, Parachute Advansed, has launched a unique campaign this Pongal emphasising the importance of hair and the role it plays in defining a womanâs identity, through this campaign. Showcasing different hair looks that exemplify different forms of expression, Parachute Advansed urges women to express their authentic self.