Electronics industry veterans unite to form 'Awesense Five' for sensor manufacturing thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.
The electronics goods maker says it will invest up to Rs 250 crore in laptop production over six years; expects local value addition in laptops to hit 45 percent
Thomson: Asked about competition from Google’s Chromebook, Reliance’s JioBook and Shark Tank-funded Primebook in the affordable segment, Krasnovsky said, “Laptops are perceived as more convenient than Chromebooks from a consumer standpoint, primarily because Microsoft Windows is more familiar in the context of laptops as a product.”
Thomson is targeting the entry-level segment in India, offering Windows 11-run laptops priced below Rs 19,990, which is the largest cohort of consumers untapped by other global brands competing in India currently, Thomson Computing global general manager Pierre Krasnovsky said.