Thomson: Asked about competition from Google’s Chromebook, Reliance’s JioBook and Shark Tank-funded Primebook in the affordable segment, Krasnovsky said, “Laptops are perceived as more convenient than Chromebooks from a consumer standpoint, primarily because Microsoft Windows is more familiar in the context of laptops as a product.”
Thomson is targeting the entry-level segment in India, offering Windows 11-run laptops priced below Rs 19,990, which is the largest cohort of consumers untapped by other global brands competing in India currently, Thomson Computing global general manager Pierre Krasnovsky said.