New Delhi [India], October 18 (ANI/PNN): The bustling Delhi-NCR witnessed the grand launch of Lifoholic - a sustainable fashion brand - at Lawn Bistro, Club Road, Noida Sector 15 A. The brand has been established by Prof (Dr) Shalini Verma who is successfully running two Make In India brands - Books33 (Green publishing house & Eco-friendly gift provider) and Samvaadshaala (India's first bi-lingual communication-based Ed-tech company) The Chief Guest of the launch event was Dr. Deepika Jain - Award-winning Celebrity Doctor, Mrs. India International, and Mrs. Delhi Global & Social Entrepreneur. She appreciated the endeavor to create awareness around much-needed sustainable processes in the fashion industry. With a carbon footprint accounting for over 10 per cent of the global greenhouse gas emissions, there's no secret that the fashion industry is also contributing towards destroying the environment. The other dignitaries present at the event were -Prof (Dr) Afrozul Haq,