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May 17, 2021
Vans Celebrates Creativity and Artists that Make Their Own Lane
For her custom Old Skool design, CHIKA was inspired by her astrology sign as a Pisces. Courtesy of Vans
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Vans is proud to shine a light on musicians who have carved their own lane and pushed the boundaries of creativity as a vehicle of self-expression. As part of the latest Old Skool campaign, Vans has supported artists and creatives like Denzel Curry and CHIKA who have trailblazed their own path within the hip-hop industry to custom design their own colorway of the Old Skool. Curry, celebrated rapper of many talents, first made a name for himself with his hard-hitting, evocative lyrical storytelling, while CHIKA, acclaimed rapper from Alabama, found her calling as a vibrant, outspoken advocate for sexuality, inclusivity and self-expression. The custom made Old Skools designed by Denzel Curry and CHIKA are available now at Vans.com/oldskool.
May 12, 2021
Vans and Parks Project Release Limited-Edition Capsule Collection
The new Vans collection includes Parks Project’s mission statement to “Leave It Better Than You Found It.” Courtesy of Vans
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Vans, the original action sports footwear and apparel brand, and national park outfitter Parks Project release a limited-edition capsule collection inspired by the great outdoors. The collection includes staple Vans Classics silhouettes embossed with Parks Project’s mission statement to “Leave It Better Than You Found It” when exploring the national parks. In addition to the product collaboration, this collection will directly give back $250,000 to the National Parks Conservation Association (NPCA).
Vans is excited to announce the second instalment of a footwear collaboration with skater and entrepreneur Jimmy Gorecki of JSP (Jimmy Sweatpants). This newest iteration of the Chukka 79 VLT LX is delivered in knock out pink from the California footwear label’s Vault by Vans division.
Titled “Roses Grown in Granite,” Gorecki continues to stay true to both his focus on quality textiles and his love for Philadelphia skateboarding, with another premium take on his favorite Vans silhouette, the Chukka Boot. Butter soft suede uppers in Marshmallow and Pink play against a Crystal Blue translucent bumper and waffle sole, while a knock out Racing Pink checkerboard midsole sets things off with “JSP,” “215” and “LOVE” hits in a custom Philly hand style by Joe Lees. The tags are repeated on matching Vans Ultracush® insole, driving home Gorecki’s love for all the skaters who made the city blocks at 15th and JFK a place of legend.
Vans, the original youth culture brand and global icon of creative expression announces the return of its global music series,
Sidestripe Sessions. Filmed in studios and creative spaces all around the globe, the series features different artists across all musical genres from hip-hop to surf-rock to indie-pop and experimental, all digitally imposed in a giant Vans shoe box with rotating art installations and animations from emerging artists. Celebrating creative diversity in music and art, the video content series highlights Vans’ extended family of musicians and artists through a two-song performance.
Season four premiers with rapper
Bohan Phoenix who blends his Chinese roots with his East Coast upbringing in an energetic performance of two songs, “Product” from his EP