Lily James poses for the 2023/2024 campaign as part of her global ambassadorship with the Natural Diamond Council. Shot in New York City by photographer Cass Bird, the shoot comprises four looks styled with a variety of natural diamonds to represent a few of life's most brilliant moments. Whether paired with casual streetwear, power tailoring, sophisticated evening wear, or full-blown glamour for a big night out, the campaign celebrates the versatility of natural diamonds.