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Not just shrinkflation: How brands change package sizes to sell us more stuff. : Planet Money : NPR

There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game. The name of that game is "price pack architecture." This is the idea that you shouldn't just sell your product in one or two sizes. You should sell your product in a whole range of different sizes, at a whole range of different price points. Over the past 15 years, price pack architecture has completely changed how products are marketed and sold in the United States. Today, we are going on a shopping cart ride-along with one of those price pack architects. She's going to pull back the curtain

Theater Talk: Final shows before Artie cutoff: I F*CKED YOU IN MY SPACESHIP, OKLAHOMA!, WEDDING BAND, CROSSING DELANCEY

Theater Talk: In the burbs and downtown, great theater all around - CROWNS, MERRILY WE ROLL ALONG, THE A.I. AT DELPHI, THE DEATH OF A STREETCAR NAMED VIRGINIA WOOLF, and AIRNESS!

Merrily We Roll Along @ Shea's Smith Theater

Theater Talk: Yancey, Loconti-Alcocer shine in WATSON INTELLIGENCE and THE PRICE. SATCHEL PAIGE closes this weekend... so much good theater (see listings)