There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game. The name of that game is "price pack architecture." This is the idea that you shouldn't just sell your product in one or two sizes. You should sell your product in a whole range of different sizes, at a whole range of different price points. Over the past 15 years, price pack architecture has completely changed how products are marketed and sold in the United States. Today, we are going on a shopping cart ride-along with one of those price pack architects. She's going to pull back the curtain
He’s the president, yet we’re still trying to answer basic questions about how his business works: what deals are happening, whom they’re happening with, and if the president and his family are keeping their promise to separate the Trump Organization from the Trump White House. “Trump, Inc.” is a joint reporting project from WNYC Studios and ProPublica that digs deep into those questions. We’ll be laying out what we know, what we don’t and how you can help us fill in the gaps. Find [“Trump, Inc.”](https://www.wnycstudios.org/shows/trumpinc) wherever you get your podcasts.
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MEG CRAMER, HOST: I am looking at a picture on Instagram of Michael Gardner and his 9-year-old daughter, Ava. They re in front of a bright-blue brick wall. He s doing one of those cool Instagram squats. She s leaning against his shoulder. And they are wearing coordinated outfits - sunglasses, black sweatshirts and matching pairs of joggers in the same big botanical print. The caption says the fabric is from IKEA.
MICHAEL GARDNER: (Laughter) It s funny. I just was in IKEA the other day and saw that that fabric is still there. And I m like, I want to buy some more for - like, for some odd reason.