The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.
Creative and comms strategist Cate Rubenstein expected solidarity from the masses, influencers and brands after Israel suffered its worst-ever terror attack. It didn’t happen - and then the war escalated.
Brands are flipping the status quo with experience-driven storytelling in Tripadvisor’s ‘The Wanderer’ series on Prime Video – is this the start of a broader trend in travel advertising?