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The Little Jab Book: A Playbook for COVID-19 Vaccination in the Philippines

The Little Jab Book: A Playbook for COVID-19 Vaccination in the Philippines
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The Little Jab Book: A Playbook for COVID-19 Vaccination in Kenya

"Even if supply side barriers are addressed, vaccination uptake will not increase if demand is lacking." This playbook uncovers underlying reasons for vaccine hesitancy among parents and youth in Kenya and includes localised, behavioural-science-informed solutions to increase uptake of COVID-19 vaccines.

azelkowitz

Allison Zelkowitz is the founder and director of CUBIC – the Center for Utilizing Behavioral Insights for Children.  Launched by Save the Children International in April 2020, CUBIC is the world’s first internal behavioral science team focusing specifically on the most marginalized children’s rights and welfare.  Allison has been working

The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

March 29, 2021 A growing body of research from psychology, behavioral economics and neuroscience - collectively termed behavioral science - finds that individuals frequently do not act upon their preferences even if they have strong intentions to do so. Vaccination is no different. This guide is meant to serve as a source of inspiration and creativity for programme managers, policymakers, and organisations as they work to mobilise the communities they serve to get a COVID-19 vaccine. Based on interviews and insights from a dozen global behavioural science and health experts, The Little Jab Book features 18 lessons from behavioural science that can be applied to increase uptake throughout the vaccination process, from the early campaign stage, to vaccination and scheduling, to during and after vaccination.

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