March 29, 2021
"A growing body of research from psychology, behavioral economics and neuroscience - collectively termed behavioral science - finds that individuals frequently do not act upon their preferences even if they have strong intentions to do so. Vaccination is no different."
This guide is meant to serve as a source of inspiration and creativity for programme managers, policymakers, and organisations as they work to mobilise the communities they serve to get a COVID-19 vaccine. Based on interviews and insights from a dozen global behavioural science and health experts,
The Little Jab Book features 18 lessons from behavioural science that can be applied to increase uptake throughout the vaccination process, from the early campaign stage, to vaccination and scheduling, to during and after vaccination.