An emotionally-charged film spotlighting the ways in which the pandemic has robbed young people of foundational life experiences won big at Cannes Lions yesterday.
While sound was once an afterthought or even an undesirable element in creative production, it's now become a cornerstone of some of the world's most powerful ad campaigns, thanks in large part to the growing popularity of audio-focused social media like TikTok and Instagram. VidMob executive Jill Gray, explains how brands can better harness the power of sound in their social creative.
Savvy marketers are always looking for what’s next. With more channels now available than ever before to reach consumers – from TV to web to social media – forward-thinking brands recognize that embracing different and emerging platforms is key to not only hold onto existing audiences, but also capture new ones. For today’s marketers, that next emerging frontier is mobile.
As the pendulum swings away from subscription-based models, password-sharing runs amok, a growing number of consumers consider cord-cutting and ad targeting and measurement frameworks see major disruption, the video streaming ecosystem faces a number of ongoing and emergent challenges and opportunities. TransUnion’s Frans Vermeulen spells out four timely opportunities for streaming providers.