As the shape of streaming evolves, Netflix eyes ads. Even for channel novices, there are valuable opportunities to get in on the action, argues Goodway Group’s Amanda Martin.
As the shape of streaming evolves, Netflix eyes ads. Even for channel novices, there are valuable opportunities to get in on the action, argues Goodway Group's Amanda Martin.
Gucci wants to foster the next generation of professional esports stars while ensuring these players have the tools they need to stay on top of their mental and physical wellbeing. A new educational program developed in partnership with Faceit and the World Health Organization (WHO) aims to do just that.
As marketers wake up to gaming’s potential, there’s plenty to learn from games and gamers about building genuine connections and reciprocal relationships. For The Drum’s Gaming Advertising Deep Dive, Julien Werzowa, strategy analyst at creative agency Sid Lee, argues that the core tenet is humanization.