Getting coverage. Lets just focus on our customers and i think that set us free. The companys growth started relatively slow. Until the decision they made to offer a free version of the product. One of the First Companies to capitalize on the free model. We were at maybe 100,000 customers at a time and within a year we were at a million and within another year we were at 3 million. And they kept on growing. Today the company has 18 million customers and no surprise, the founders have gotten some tantalizing offers including one to buy the company for A Billion Dollars cash. And you said . I said no, thank you. Ben says he and dan did meet to discuss the proposition. That lasted maybe 15 minutes. You know, when Something Like i have enough money, how about you . Yeah, i ive got enough. But this would be more. But i dont need more. Do you need more . No. Something happens when employees join and it gets
from his competitors who manufacture overseas. Ben clark doesnt mince words. I want t
ben s mother ann who founded the company in 1989 says her son brought a new dynamic to the business. i m not a real competitive person. he is a really competitive person. for them it was a fun neat, y but i was like no, i need to grow this. nobody knew cookie cutters could be so cut throat. you see it as a fun family oriented product and it is but there s a reason we are where we are and it s mainly because ben is competitive. the number of people buying cookie cutters doesn t change which explains why ben wants a bigger piece of the pie. we assume the number of cutters sold in america is constant. a crucial pitch that they make to retailers is that ann clark s steel cookie cutters are made here in the u.s.a.