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On Amazon.com, if you search for running shoes, drop the price point to around thirty dollars, and scroll past the initial pages, you’ll eventually encounter brands that you’ve never heard of. Some seem to follow an alphabetic theme Zocavia, Zocania, Zonkim while others are pure etymological puzzles: Biacolum, Qansi, NYZNIA. Study the product images, and pieces of the puzzle start to connect. The Qansi Men’s Sneakers Mesh Ultra Lightweight Breathable Athletic Running Walking Gym Shoes look exactly the same as the Biacolum Men’s Running Shoes Non Slip Gym Tennis Shoes Slip Resistant Air Knitted Sneakers Walking Workout Sport Shoes, which in turn appear to be identical to the Zocavia Men’s Running Shoes Ultra Lightweight Tennis Gym Shoes Slip On Mesh Fitness Slip Resistant Walking Workout Shoes. The language of these listings could be described as Amazonglish: awkward but basically intelligible, redundant but highly searchable. Often, a product des