SOF WEEK 2023 - TAMPA, Fla. The kickoff panel for SOF Week 2023's People Day” on Tuesday, May 9 will center on the challenge of finding the right talent for unique requirements.
Hyundai North America Names Fullwood as Director of Public Relations and Communications
FOUNTAIN VALLEY, Calif., May 24, 2021 – Hyundai Motor North America has named Sarah Fullwood as the director of public relations and communications. She will support and execute all regional communications and public relations strategies for Hyundai Motor North America, Genesis Motor North America, and Hyundai Motor Manufacturing Alabama, in coordination with other affiliates, including the Hyundai Washington D.C. office. Fullwood starts today and reports to Dana White, chief communications officer.
“Sarah’s extensive experience driving change, building teams and managing large, diverse organizations will hasten the growth and performance of both Hyundai, Genesis and the entire North American enterprise,” said Dana White, CCO, Hyundai Motor North America.
New Communicators at Audi and Hyundai
Audi’s Emilie Cotter
Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.
Audi of America hired Cotter in September as director of corporate and brand communications. Chief brand officer at Marketplace, and SVP and partner at FleishmanHilliard, Cotter earlier headed corporate and brand communications for Lucasfilm.
Cotter will lead Audi of America’s communications strategy. Corporate, product, and lifestyle communications are her responsibility, along with government affairs. She wil define and lead communications with the media, dealers, internal and external partners, along with state and federal politicos.