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India Protection Quotient Moves Up During Pre-Covid Times: IPQ 3.0 Survey
Sponsored Content India Protection Quotient Moves Up During Pre-Covid Times: IPQ 3.0 Survey On the back of increased awareness and ownership of life insurance, urban India s protection quotient improved from 35 (during pre-Covid times in IPQ 2.0) to 39 now.
Updated: March 09, 2021 4:24 pm IST
The COVID-19 pandemic created unique circumstances for individuals and households, but also steered most of us towards proactive financial planning and improved health protection. To assess the pulse of urban Indians and their attitude towards financial protection in the backdrop of the pandemic, Max Life Insurance in partnership with KANTAR unveiled findings of the third edition of its flagship survey in the form of India Protection Quotient (IPQ) 3.0 . Traced from the beginning of the lockdown in March 2020, to the phased reopening of the sectors, up until the announcement of viable vaccines in December 2020, t
Eating out biggest casualty of covid in urban India, online shopping up: Report
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New Delhi: Urban Indians ate out less amid surging covid-19 cases, spent more time and money shopping online and preferred local grocery stores for essentials, research firm Ipsos said as part of its global survey on shifting consumer habits due to the pandemic.
Ipsos surveyed consumers in 28 markets covering 20,504 adults globally. The survey was conducted between 20 November and 4 December.
Since the nationwide lockdown in March 2020, urban Indians have grown more anxious about financial security, the Max Life India Protection Quotient 3.0 (IPQ 3.0) survey showed. Anxiety levels climbed up from 55% to 61% this year, the survey said. Indians were most anxious about the possibility of a family member catching the Coronavirus or death of a breadwinner. The potential cost of treatment also added to the pressure. There is a significant shift towards increasing savings and investments, the survey said. Financial anxieties related to Covid-19, and ability of current earnings to cover expenses have emerged as top concerns for Urban Indians, it added.
The Covid-19 vaccination drive is just hours away now. However, reports indicate that though a majority are keen to get vaccinated, concern about the safety and efficacy of the vaccine is common among citizens.