India Protection Quotient Moves Up During Pre-Covid Times: IPQ 3.0 Survey
Sponsored Content India Protection Quotient Moves Up During Pre-Covid Times: IPQ 3.0 Survey On the back of increased awareness and ownership of life insurance, urban India s protection quotient improved from 35 (during pre-Covid times in IPQ 2.0) to 39 now.
Updated: March 09, 2021 4:24 pm IST
The COVID-19 pandemic created unique circumstances for individuals and households, but also steered most of us towards proactive financial planning and improved health protection. To assess the pulse of urban Indians and their attitude towards financial protection in the backdrop of the pandemic, Max Life Insurance in partnership with KANTAR unveiled findings of the third edition of its flagship survey in the form of India Protection Quotient (IPQ) 3.0 . Traced from the beginning of the lockdown in March 2020, to the phased reopening of the sectors, up until the announcement of viable vaccines in December 2020, t