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Audioland: The Hallway on building memory structures and how anthemic music is key

Audioland: The Hallway on building memory structures and how anthemic music is key
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Boys Do Cry campaign channels The Cure to help overcome stigma around men s mental health

The past week has seen the launch of the nationwide Boys Do Cry campaign. The central tenet of the campaign a rework of ‘Boys Don’t Cry’ song by the Cure.

Good Oil director Tom Campbell​ tells us that Boys Do Cry

Boys Do Cry: Boys Do Cry by The Hallway

An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by creative agency The Hallway.

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