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February 22, 2021 Fresh produce continues its steady growth at retail, with increased sales for both fruits and vegetables in Q4 of 2020, according to United Fresh’s FreshFacts on Retail Q4 2020/Year in Review 2020 report, sponsored by Mucci Farms. Among the findings, the issue reports that fresh perimeter categories continue their role as the growth engines of the store. The report features seasonal category deep dives on cucumbers, mangos and mushrooms, with a year-to-year comparison of the last three years’ Q2 results to aid in planning for a successful Q2 2021. “Q4 was largely a continuation of pandemic trends we have seen throughout the year, including consistent growth for produce at retail,” said Miriam Wolk, United Fresh’s vice president of member services. “The resilience of fresh produce throughout 2020 was a testament to the commitment of growers, manufacturers, distributors and retailers to ensuring America’s healthy eating needs continued to be met.”

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